The importance of customer perception on brands Do you prefer to purchase products from that you are familiar with and trust, or from...

One of my friends told me about a powerful lesson in her daughter's high school class this winter. They're learning about the Salem Witch...

Know your customer, win every sale.

Valuation 1. How do I figure out the valuation of my startup? The reason why we know the price of bread clearly today is due to the...

Here is a truth that is often not spoken enough, investment deals get called off because the startup failed due diligence. Here is a...

Start the Morning in Silence for Greater Clarity Once you wake up, there will be many things that demands your attention. It could be...

On Sales Everyone is selling, but you can be the person that help your lead buy. On Leadership Making complaints cost attention, money...

Trust is a fuzzy thing. Ask a hundred people about trust, and we can get a hundred unique responses. Let's explore it in a mathematical...