Tuck Hoe FanDec 16, 20213 minHere's why customer perception is importantThe importance of customer perception on brands Do you prefer to purchase products from that you are familiar with and trust, or from...
Jason ShongJun 22, 20212 minThe six morning habits of high performersStart the Morning in Silence for Greater Clarity Once you wake up, there will be many things that demands your attention. It could be...
Jason ShongMar 12, 20213 minMarketing Mix BasicsThe term 'marketing mix' is a foundation model for businesses, historically centered around product, price, place, and promotion (also...
Jason ShongMar 9, 202110 minIdea Assessment Checklist v3.0This checklist began in 2017 and has been continuously updated as it gets applied on new ideas and graduate startups. It is developed with t