The importance of customer perception on brands Do you prefer to purchase products from that you are familiar with and trust, or from...

Know your customer, win every sale.

Start the Morning in Silence for Greater Clarity Once you wake up, there will be many things that demands your attention. It could be...

The term 'marketing mix' is a foundation model for businesses, historically centered around product, price, place, and promotion (also...

This checklist began in 2017 and has been continuously updated as it gets applied on new ideas and graduate startups. It is developed with t