In order to close a sale,
Your buyer(s) must have 7 specific beliefs.
Without all 7, chances are incredibly slim for you to close.
1) Pain: They must believe there is a pain in their current situation.
2) Cost: They must believe there is a COI (Cost of Inaction)
3) Desire: They must have a desired future state or goals.
4) Doubt: They must doubt they can do it on their own.
(Or that their existing vendor/method can do it.)
5) Resources: They must believe they have a way to get the resources or capital to invest.
6) Decision-Making Power: They must believe they can pull the trigger or can highly influence it.
7) Trust: They must have trust in your company, you, the offer, etc.
AND your sales process from top to the bottom,
Either CREATES or VALIDATES the beliefs.
Once your buyer(s) have all 7 beliefs,
Chances are real good you'll be onboarding them soon.
Carson Wong is a Business Coach. Follow him at https://www.instagram.com/carsonw.co/
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